Cover FX is a growing cosmetics brand sold in major online and offline retailers such as Sephora, Sephora inside JCPenney and Shopper’s Drug Mart. The company was looking to expand their own direct online sales after a recent relaunch of their ecommerce website.
- Maintenance and Enhancement of Magento-based Website
- Collaborative Deployment of Mobile Site
- Dynamic Promotional Landing Page Development
All Points was asked to take responsibility for the ongoing management and maintenance of Cover Fx’s Magento-based e-commerce site.
When our team was introduced to the leadership at Cover Fx, they already had a shiny, great looking new site. They were flush with good ideas and great aspirations. However, the Cover FX team had a pileup of projects that needed to be pushed to completion. Our developers quickly learned that the Cover FX site had been built on custom coded CMS framework without an instruction manual. We undertook a forensic code review, reverse engineering the custom code and learning what was required to appropriately maintain the site.
We work closely with the Cover FX design team to bring creative promotional concepts to life.
We jointly imagined and executed a holiday promotional campaign inspired by gamification to launch for the busiest time of the year. The rich landing page featured a dynamic, date-sensitive calendar of savings and offers for each day during the holiday season, which offered customers a unique, fun shopping experience.
Today, we are proud to call ourselves a trusted partner with Cover FX. We look forward to continuing to work arm in arm with them to achieve their online goals, from digital marketing strategy through tactical implementation.