- 6 week Turnaround for Complete Migration from Ruby to WordPress
- Social Integration
- e-Commerce Integration with Shopify and Chargify
- Live Webcast Planning and Execution
The team orchestrated a six-week rush development effort to deploy a new site with a fresh design. The navigational structure and content were rearchitected with SEO in mind to position the company for increased organic search growth.The new site coupled a highly customized WordPress template with original creative to deliver a polished new look. The team used the rich ecosystem of WordPress plugins to create engaging content, such as the “Team X2” social mashup.
Today, X2 has transformed their website from a largely static online brochure to an easily maintained marketing vehicle for the organization. The company has used the site to drive promotions, host webcasts, engage with their growing social following, and to become an educational resource for the fitness community.