Monica Rich Kosann

Monica Rich Kosann is a luxury jewelry brand, with pieces sold both online and in 100+ nationwide retail locations.

Opportunity

Monica Rich Kosann looked to amplify their brand voice and develop a stronger relationship with their customers while increasing online revenue.

With quality and craftsmanship rivaling better-known aspirational brands, her challenge was exposure.

Solution

Monica invited us to act as an extension of her small but talented in-house marketing team. For more than five years, we have been polishing most every facet of their digital presence.

Collectively, we:

  • Maintained and improved the existing Magento e-commerce site
  • Recently replatformed the site to a custom theme on Shopify Plus
  • Perform extensive keyword research and on-site search engine optimization (SEO)
  • Create and manage carefully targeted Google AdWords and Bing ads and retargeting
  • Optimize Google Shopping product listings

Result

Today, the Monica Rich Kosann web presence sparkles, and the results have been dazzling:

  • Massive improvement in SERP rankings for highly competitive fashion terms
  • Website visits have grown year over year
  • Conversion percentage has improved since the launch of the new Shopify site.
  • Paid search campaigns have generated a 500%+ return on ad spend (ROAS)