Monica Rich Kosann
Monica Rich Kosann is a luxury jewelry brand, with pieces sold both online and in 100+ nationwide retail locations.
Monica Rich Kosann looked to amplify their brand voice and develop a stronger relationship with their customers while increasing online revenue.
With quality and craftsmanship rivaling better-known aspirational brands, her challenge was exposure.
Monica invited us to act as an extension of her small but talented in-house marketing team. For more than five years, we have been polishing most every facet of their digital presence.
- Maintained and improved the existing Magento e-commerce site
- Recently replatformed the site to a custom theme on Shopify Plus
- Perform extensive keyword research and on-site search engine optimization (SEO)
- Create and manage carefully targeted Google AdWords and Bing ads and retargeting
- Optimize Google Shopping product listings
Today, the Monica Rich Kosann web presence sparkles, and the results have been dazzling:
- Massive improvement in SERP rankings for highly competitive fashion terms
- Website visits have grown year over year
- Conversion percentage has improved since the launch of the new Shopify site.
- Paid search campaigns have generated a 500%+ return on ad spend (ROAS)