The Dinner Daily

The Dinner Daily is a Boston-area startup focused on making dinner planning easy for busy families. Members visit the Dinner Daily website to receive customized weekly meal plans, recipes, and coupons to their local, preferred grocery store.

Opportunity

The founder, Laurin Mills, had launched a fast-growing startup that was impossible to scale. She and her team had to manually create every menu for every type of diet, for every store, each week. The more customization she dreamed for her customers, the more manual work The Dinner Daily team had to undertake.

Solution

The Dinner Daily engaged All Points Digital as their technology partner.

Following immersive brainstorming sessions, we charted out a future-state vision to unshackle the constraints of manual processes through automation and unlock the potential of the business through innovation.

We jointly executed several phases of product development. In the first phase, modern web technology was employed to automate previously manual processes. In the second phase, a proprietary, intelligent algorithm was implemented to craft a unique, sumptuous, and affordable weekly menu for each and every family based on their personal preferences.

Result

The Dinner Daily and APD proven the ideal pairing, getting better over time like a fine bottle of wine. Since partnering, The Dinner Daily has:

  • Saved thousands of hours through automating manual processes
  • Turned technology from an impediment to a valuable asset
  • Scaled the business from a regional startup to a nationwide service
  • Been named one of Boston’s “Top Tech Startups”